Recently SmartCompany released an article looking back at four of the “weirdest, scariest tech trends of 2024”. Predictably, AI made an appearance, for both weird and scary reasons. And fair enough, too. There have unquestionably been some eccentric and ethically questionable uses of AI technology – especially on social media. Although AI definitely has some impressive uses, perhaps a modicum of scepticism is in order.
The SmartCompany article kind of got me thinking about what a post-AI world might look like. Now, I don’t think AI will or can go away entirely. Modernism still shapes the world we live in today, even after the advent of postmodernism! But we can look at some of today’s dilemmas with AI and consider potential solutions. Misinformation has been one of the main bugbears surrounding AI. But misinformation existed for millennia before AI and it’ll exist afterwards. So perhaps we need to shift towards a model where verification of the source of information is easier. I.e - Is it from the publishing company, or is it refined existing information coming from other publishing bodies?
As a company – or an individual – how do you choose to engage with AI? Some choose to forgo it entirely, whether as a risk minimisation tactic or to take a specific ethical stance. At Proclaimer, we don’t think there’s a right answer. But we do understand that people have varied reasons for their position. That’s part of the reason we do what we do. Using the Proclaimer widget on your website allows you to clearly demonstrate where you stand. No AI-written content at all? No problem – you can get it verified. Tools like this can let your customers know they are really reading directly from your brand, while also letting them know where you stand on AI. To find out more about how Proclaimer can help enhance customer trust for you, get in touch today.